Sunday, January 17, 2016

The Hoge Brush Company Files, Vol. 5

Click to enlarge

[Note: For background on the "Hoge Brush Company Files" series, click here; to see all the entries in the series so far, click here.]

Our latest letter from the files of the Hoge Brush Company — a missive from the A. L. Hansen Mfg. Co. regarding a malfunctioning stapler — has nothing to do with brooms or brushes and could easily have come from the files of any mid-century company. But I'm including it in the series anyway because (a) the letterhead is absolutely spectacular and (b) the subject matter appeals to my love of specificity.

First, that letterhead — my god, is that a beauty or what? Look at the decorative swash that accents the type at the top. Who came up with that, and where can we see the other things he or she designed? Magnificent! I also love all the staplers, each of them firing a series of staples, running down the left sidebar. Unfortunately, the stapler model referred to in the letter — the T 1 Tacker — isn't shown. Frustrating!

Some of the text is priceless, too. I especially love the paragraph explaining the difference between Tacks and Tackpoints: "The TACKS have a blunt point whereas the Tackpoints have a sharp point." One imagines A. L. Hansen's staff explaining this distinction over and over again to various clients.

The A. L. Hansen Mfg. Co. is still an ongoing concern, although it appears that they no longer manufacture staplers. According to their website's "About" page, the company was founded in 1920 by one Augie L. Hansen, a Danish immigrant who had worked for Thomas Edison during World War I. Their longtime slogan appears to have been "Hardware for Hard Wear." Unfortunately, that slogan doesn't appear on the old letterhead, which is about the only bad thing one can say about it.

(My continued thanks to Joanna and David Zwiep for sharing the Hoge Brush Company letters with me.)


  1. I wonder if they didn't also enclose a box of TACKPOINTS so Mr. Werheim could try them out and see the difference.

  2. "Kling-Tite." What a dynamite moniker!

  3. I'm loving the Hoge Brush letters! Keep 'em coming.